Once your app is launched in the mobile app store, it needs an app maintenance plan for the long run. The application needs long-term maintenance to be user-friendly, updated, and functional. In this article, you will learn about long-term app maintenance strategies and their plans that align with the overall business.

Long-term app maintenance strategies depend on the type of app and business. If an application is multi-featured and has millions of customers, it needs a proactive maintenance strategy. The developer must confirm that it can run properly, which can be an advantage for the entire business. But if your application does not run smoothly, then it leads to a disaster, which can waste your time, effort, and money. Here are some long-term app maintenance strategies that help the application perform properly.

Types of app maintenance strategies

To perform any function on the mobile app, you must know the types of these strategies. How do these strategies work, and which is suitable for your application?

Types of app maintenance strategies

Types of app maintenance strategies

Emergency maintenance

Sometimes, most of the bugs and errors show up in the mobile app anonymously without giving an alarm. When this happens, make sure that you fix them immediately, or your app may face a big disaster. The sign of an issue is that your app crashes and stops working, which means the mobile app needs maintenance quickly.

Corrective maintenance

This type of maintenance focuses on fixing minor bugs and errors related to the code. Developers can enhance functionality by solving logic and design issues. These types of issues did not affect the overall UX design.

Preventive maintenance

This type of maintenance strategy helps to fix the code from bugs in the first place. It is time-based and finds issues from the start. In this mobile app maintenance strategy, you have to focus on how to decrease complexity and maintain the app. In this strategy, the app maintenance team finds the issue before it appears and fixes it.

Perfective Maintenance

This type of app maintenance helps to make significant changes, which include features and functions based on user feedback. It usually depends on user feedback and a complete analysis by the app maintenance team.

Adaptive maintenance

In this type of app maintenance strategy, small changes in the application maintain the capability with the new features of hardware and system. You do not have to change the app's complete features. It needs to be updated, and it is ready to run in the new environment. It is easy to adapt to a new environment.

Which is the best app maintenance strategy?

It depends on the type of your app and your business needs. Some mobile apps need a first-level strategy that has only minor issues and fixes them. But for some apps that run for a huge purpose, these mobile apps need an advanced maintenance strategy. It requires a complete app maintenance plan that minimizes cost and gives advanced features.

Why is a long-term app maintenance strategy necessary?

A long-term maintenance strategy is necessary to enhance the app. Here is the reason to implement strategies according to the needs of your application.

To Enhance the User Experience

Your purpose is not just for people to download your applications but also to love using them. It is necessary for long-term relationships with the app and user in development procedures, which benefits the business. To keep the relationship between them, you must provide the best experience that the user cannot forget. If the user gets astonishing experiences with the application, then it reduces the risk of uninstallation.

To minimize the uninstall

If the application does not make the user happy or does not work to their expectations, the user can uninstall it. According to the latest study, users uninstall the application within the first three months. So, it is necessary to maintain the mobile app in the long run. You have to repeatedly work on fixing errors and issues to get the user's attention.

To update the design

It is necessary to update the design of the mobile app after some time because the user is engaged with unique, new, and attractive designs. The user is not bored and spends more time on the application.

Unique features

New and unique features of the application can grab the attention of users. Because there are 4 billion plus applications on the app store, competition between them is tough. If your app has advanced and easy-to-use features, it attracts more users, which generates revenue and maximizes sales.


If your mobile application is monetized regularly, it gets more financial advantages. You can introduce the user to paid advanced features and generate revenue. Because an application is a bit expensive, if you look to fix technical issues and bugs, it costs you a lot. So, it needs a proper app maintenance plan to minimize the cost. You have to update the mobile app regularly, which engages the user and reduces the cost.

Tips to prolong the app with long-term maintenance

Mobile app management tips help your mobile app to run smoothly and for the long term purpose. Let's go through these tips that make your mobile app well-functional.

Fixes Bugs

It is necessary for long-term app maintenance to fix the bug immediately. Once your application faces bugs, crashes, and more issues, then your app starts to lose the user. That's why it is necessary to fix the bug and add new features to the application.

Daily security Updates

It is necessary to regularly monitor the app for vulnerabilities, issues, or threats that make the users quit the application. Developers can fix them and make users happy.

Performance optimization

It is necessary to check the performance of your application. For instance, if your application has loading issues, unresponsiveness, and lag issues, you may lose users.  However, you must know about the retention and churn rate, conversion rate, and engagement with users, which also help to maintain performance.

User feedback integration

In long-term app maintenance, user feedback is significant for business objectives. It is not easy to achieve a well-maintained app without the help of user feedback. 

Regular Testing

Regular testing is used to maintain your app with the help of regular updates. It is mandatory for long-term app maintenance to monitor the app performance and measure the responsiveness, loading time, and response time of the app.

Get benefits to stick on the app maintenance plans

If you stick to the app maintenance plan for its prolonged run, you get numerous benefits.

Get benefits to stick on the app maintenance plan

Get benefits to stick on the app maintenance plan

Increase User Retention Rate

If an application stops giving the value to the user after some time, then users will have no reason to use the application. Bear in mind that a user can uninstall an application if it has a lot of bugs or crashes. If your application runs smoothly, updates with the latest trends, and makes the user happy, it increases the user retention rate.

Generate Revenue and ROI                                   

If your app is up-to-date, user expectations, and adapts to market needs, then it generates Revenue and ROI. For example, if the application works slowly and has bug and crash issues, fix them immediately. It will gain your existing user trust and attract new users. It will generate the revenue and get more profit.

Get Positive Reviews

Your app gets positive feedback from the users if it does not irritate them. Once you can fix the error and bug from the mobile, it reduces the risk of getting bad reviews.

Invest in an ongoing mobile app maintenance plan

To keep up with the emerging trend of app technologies, the app owners must invest in the ongoing app development and maintenance process. Once your app is launched, it needs regular checkups and updates, which helps to prolong the mobile app maintenance plan. If you do not invest in the ongoing app maintenance, your app is ready to disappear from the app stores.

For mobile app management, you can contact UX experts or designers and create the interfaces, check the performance and market trends, and offer regular updates. But if you want to launch the app for a bigger purpose, which needs a larger audience. First, test the app with a small audience and get feedback on the app's performance. It is functional and profitable for the app in the long term maintenance.


Mobile app maintenance strategy is the process that helps you to enhance the mobile app performance and quality. It involves elements that are user-focused, organizational, and technical. So you have to monitor the app's performance daily and update it with advanced features and unique design. That helps your mobile app to run long-term and prevent any future issues.